Scotch whiskey, art, and AI are amalgamating to provide whiskey lovers a once-in-a-lifetime experience to design their own Johnnie Walker Blue label bottles in collaboration with Scottish artist Scott Naismith. Diageo, owners of Johnnie Walker, are touting the initiative as a generative AI-powered experience, where buyers can answer three simple questions that will influence key themes in Scott’s work, ultimately impacting their bottle design. The simple prompts will generate various colours, locations, artistic styles, and times of day, resulting in a unique bottle that will be printed in real-time.
The experience is part of ‘Project Halo’, a Diageo Breakthrough Innovation that allows brands and consumers to co-create personalized label designs and artwork. The project leverages Amazon’s Titan bedrock model, which ensures the ethical protection of artist work while allowing consumers to co-create designs. Currently available at the Edinburgh location, the experience is set to run from August 1-31 2024.
Source: Diageo media release
The aviation and hospitality industries are realizing the benefits of having an in-house CAIO. Till recently, the CAIO role was pretty much the exclusive domain of public sector, technology and R&D organizations. There are a multitude of factors that are making the CAIO indispensable for the aviation and hospitality industry. The potential of AI in the hospitality sector ranges from personalized guest experiences to efficient operational management. For instance, AI can streamline front desk operations, optimize energy management systems, and provide personalized recommendations for hotel guests. In airline operations too, AI is said to transform customer service, optimize flight operations, and improve safety across the board.
Source: Hospitality Net